Introducing The Power
of Togetherness:
Gojek & Tokopedia
Gojek & Tokopedia
ecosystem as GoTo.
After years of rumors the merger of the giant tech company in Indonesia, finally it comes to reality. Gojek and Tokopedia unite as one ecosystem called GoTo. We created the tagline for the brand, GoTo: Go Far, Go Together. GoTo also meaning as "Gotong Royong" in bahasa, a nation-pride spirit of working together.
This commercial launch in May 2021, with the help of director Jono. We deliver a manifesto video about how the vision of the two giant, and their spirit as well. This video got positive response for audience, a feel of nation-pride, goosebump of Indonesia future impact, it can be found at their comment through YouTube or social media.
Credit
Client : GoTo
Agency : FLOCK
ECD : Leonard Wiguna
Creative Lead : Talitha Lila
Art Director : Jaza A. Ramada
Art Director : Jaza A. Ramada
Copywriter : Mayang Pastikaratri
Director : Jonathan Nata Susewu (Jono)
Director : Jonathan Nata Susewu (Jono)
