Enticing sales to clients both new and old through direct marketing efforts.

As part of the sales and marketing efforts, a number of documents were needed to deliver information and turn prospects into buyers. 

Binovi for Sports Vision

A number of documents were created to be distributed to prospective clients at the 2019 National Athletic Trainer’s Association tradeshow and expo. 

Bringing together athletic trainers, team doctors, and performance coaches from across professional, amateur, and youth sports, NATA was a catalyst for Binovi’s expansion into sports vision training.

Sport-specific versions of documents were needed to address each individual sport, and in some cases directly address specific positions within that sport.

Creating a tailored experience for prospective clients brought tremendous traction to an aspect of training many had ignored. 

Getting the word out is key for top-of-funnel marketing efforts, especially for a product many don’t know about or have never even considered. As part of the company’s marketing efforts, a long-form information document was put together, mating the writing and insights of Silicon Prairie Founder Herb Sih with proprietary information.

Binovi Investor Relations

In the bid to drive interest in investment from policy-makers, large-scale and small-scale investors, and potential partners, the company needed a strong elevator-pitch investor deck.

Working with the business team, information was collected and organized to guide the potential investor on a journey outlining what we do, where we had been, where we were, and what the plans were for the future.