BCA mobile | Buat Apa Susah
Bank commercials have one formula that makes all of them looks and sounds similar. We decided to break it out and go with a dramatic comedy approach by singing a jingle that’s filled with relatable daily insights: no more drama for open up a bank account.
The entertaining story and well-known song make it easier for younger targets to remember BCA mobile as their solution to get an account without go directly to the bank branch office.
The entertaining story and well-known song make it easier for younger targets to remember BCA mobile as their solution to get an account without go directly to the bank branch office.
Instead of making a boring tutorial video that no one can’t stand to watch, we use the same comedy tone & manner and makes it much more entertaining.
Credit
Client : BCA
Agency : FLOCK
ECD : Leonard Wiguna
Creative Lead : Fendy Iskandar
Art Director : Jaza A. Ramada
Art Director : Jaza A. Ramada
Copywriter : Ahmed Kamel Pasha
Director : Ica Lawendatu
