In the process of creating visual identification, I wanted it to be unique, simple and to present what the brand would sell, i.e. veg vegetable ice cream.
I have chosen the characteristic vegetable - carrot, because its shape resembles an ice cream cone. In addition, carrot is a vegetable that is healthy, strengthens immunity and is liked by most people. The second part of the signet shows ice cream so that everyone can be sure what the company does.
Both halves together form a heart shape because such ice cream is healthy and you can fall in love with it.
