Dynamic identity of Faculty of Design
Throughout history, most brands have been intentionally static. To meet the demands of today’s world, however, the corporate identity must be flexible enough to adapt to print media as well as different digital channels.
The project’s goal was to create an expanded and clearly structured set of dynamic graphics that would serve as graphic elements of the dynamic identity for the Faculty of Design, An independent higher education institution. The aim was also to make individual fields of study, subjects, and activities more memorable and distinctive. The graphics are to be used in presentations, as stand-alone elements or complementary elements in various dynamic digital content. Those characteristics were achieved by personalized illustrations of objects that best represent the intended program, course, or activity and portray various tools, products, skills and creative actions. Each study program got its specific color that must be used on graphics tailored for only that subject. The graphics were made modular, so they can be adjusted to specific environments and still retain recognition.
