THE BRIEF
Bean Basket is an up and coming farm-to-cup café in the Philippines. Hailing from General Santos City, their main cause is to support local farmers and promote our fresh and affordable produce found within our own borders. With an eye on social responsibility and community-building, Bean Basket wants to be regarded as a new local supplier for local coffee and a warm place to have a cup at after work or school.
With that, the brand development begins.
THE IDEA
THE REVEAL
In the end, the decision came to leaning more into the warmth and inviting-nature of a freshly made cup of local coffee. With the farm-to-cup aspect in mind along with the modern audience appeal in sight, the logo design is finally complete.
