BCA "Pembukaan Rekening" Campaign
A series key visual for BCA align with the main campaign #DibikinSimpel (make it easy) that audience can opening banking account with just using smartphone and get direct reward from BCA. This pop up KV's inspired by our target audience, Gen Z, who has dynamic-colorful aspiration. It execute in 3 series based on insight and the most things they needed when they got reward.
Credit
Client : BCA
Agency : FLOCK
ECD : Leonard Wiguna
Creative Lead : Talitha Lila
Art Director : Jaza A. Ramada
Art Director : Jaza A. Ramada
Copywriter : Mayang Pastikaratri
Photographer : Ifan Hartanto
