ABOUT THE PROJECT

With the strict regulations around marketing medical products we had to think beyond the obvious. So we created an online academy aimed at dentists and dentists' assistants. Weekly quizzes, tips and articles ensured these individuals kept up their knowledge while also allowing Johnson & Johnson to keep top of mind in an engaging way, 

WHY I LOVE THIS PROJECT

Communicating with more than 3000 participants, in multiple data groups, meant we could create custom messaging across target groups. Tracking user behaviour, seeing its success and customising creative solutions in line with these insights is equally fascinating and effective.