马油系列护肤品
Horse oil series skin care products
Project 2020 ｜Designed by 吕媛媛｜Client: Ausheals
中国的河西走廊有着悠久的历史、绚丽的丹霞地貌和亚洲最大的山丹军马场。唐朝的繁荣盛世与丝绸之路福泽绵延至今，在这里诞生的焉支丹继承了独特的文化内涵。
China's Hexi Corridor has a long history with its gorgeous Danxia landform and Shandan Army Horse Farm - the largest horse farm in Asia. The prosperity of the Tang Dynasty and the Silk Road have continued to this day.
焉支丹, pronounced as "yanzhidan", was born here and inherited its unique cultural connotation.
焉支丹取自匈奴王妃的名字，而历代的当地女性都有着以马油护肤的传统。
作为当地标志性的旅行纪念品与文化伴手礼，我们选择了盛世唐风作为系列包装主题，并赋予其年轻化的风格。
Yanzhidan is taken from the name of the princess of the Xiongnu, and local women of all dynasties have a tradition of skin care with horse oil.
As the local iconic travel souvenirs and cultural gifts, we have chosen the prosperous times of the Tang Dynasty and the Silk Road as the packaging theme of the series, and given it a youthful style.
盒身绘制的古丝绸之路地图，丹霞地貌特有的柔美曲线，唐朝丝路贸易与交流盛景，寓意着时代的珍宝自历史长河缓缓而来，以此让消费者在手中感受到千年前的遗韵，并将这异域风情带回自己的家乡，送给亲朋好友。同时，包装成本必须被严格控制在品牌预算内。
盒体上所有图形肌理都来自于唐朝时期中国传统纹饰的提取。
There is a map of the ancient Silk Road drawn on the box body, the unique soft curve of Danxia landform, and the flourishing scene of trade and exchanges along the Silk Road in the Tang Dynasty, implying that the treasures of the times come slowly from the long river of history, so that consumers can feel the charm of thousands of years ago in their hands, and bring the exotic customs back to their hometown, and give them to their relatives and friends. At the same time, packaging costs must be strictly controlled within the brand budget.
All the graphic textures on the box are extracted from the traditional Chinese decorations of the Tang Dynasty.
焉支丹logo的造型源自于当地嘉峪关、莫高窟等经典建筑的飞甍元素，字体中的上扬弧线蕴含着匈奴文化中对犄角、鹰喙等锐利形态的崇敬，以此来塑造地方特色印象和汉仪传统文化风采的相融。
The shape of the Yanzhidan logo is derived from the flying scorpion elements of the local classic buildings such as Jiayuguan and Mogao Grottoes. The upward arc in the font contains the reverence for sharp shapes such as horns and eagle beaks in the Xiongnu culture, so as to create a fusion of local characteristic impressions and traditional Chinese cultural styles.
