ABOUT
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Client: Hong Kong Fisheries Development Association
OVERVIEW
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Hong Kong People are always under high pressure and feeling anxious. It is time for them to have a stop and enjoy a relaxing time. The ocean is the home of fishermen and the life of fishermen is simple. Although they work hard for their living, their spirit is ease. Hong Kong people could learn more about the local high-quality fishery products through our brand.
I decided to launch a pop-up market as our main event to raise public attention. Using a relaxing way to promote our brand “baak6 jat6 jyu4 haa4”. For the design, I use simple graphics of waves and fish as the base. I mainly use different blue colors for the leisurely and fresh feel and use some red and beige colors to make a contrast.
- Visual Identity -
- Application -
- Promotion Video -
