LG gram "Second Act" Social Campaign
Agency: Olgilvy
Client: LG
LG wants to create conversations around individuals who have switched
careers — or are in their "Second Act" professionally. So they reached out to see how I could utilize LG technology in telling my Second Act story through my lettering and storytelling.
careers — or are in their "Second Act" professionally. So they reached out to see how I could utilize LG technology in telling my Second Act story through my lettering and storytelling.
Concept:
I want to corporate the product name "GRAM" into a popular short phrase, so it is memorable for people, especially with millennials.
I want to corporate the product name "GRAM" into a popular short phrase, so it is memorable for people, especially with millennials.
People often say, "___ is my JAM."
For this campaign, it can be "Productivity is my GRAM."
The phrase is punny and has a fun vibe.
It also emphasizes that the GRAM makes productivity possible.
The phrase is punny and has a fun vibe.
It also emphasizes that the GRAM makes productivity possible.