With a name like Chocolate Covered Strawberry Frappé, you can’t just be kind of delicious – you have to be really delicious. Like insanely delicious. We’re talking a full-on parade of indulgence, marching straight towards Epicville. Which is exactly where we found the inspiration for this campaign.

Thankfully, McDonald's liked the idea enough to let us produce an original pre-roll video that would cater to fans of ESPN.Com, FoxSports.com, Bleacher Report and the other male-centric sites included in their media buy. Viewers were treated to the following blast of sheer ridiculousity – unless they pressed the skip button, of course. But I'd prefer to think more highly of my fellow man.

Fans could continue mining the depths of its mind-bending deliciousness via mobile or desktop on McDonalds.com simply by pulling the tab on the side of the drink. You can recreate that experience right here (minus the animation). Now start clicking.