FAIR
FAIR was born from the merger between Finansol, a long-standing player in the social finance market, and Impact Invest Lab (iiLab), an associative platform dedicated to the experimentation and development of social impact investments.
FAIR unifies different stakeholders of social impact finance in France and is the French center of expertise in this field at an international level. Indeed, the association brings together more than 110 social enterprises, banks, management companies, NGOs, universities and committed individuals.
Combining forest green with the serif typography emits a distinction and trust, while channeling ecology, fairtrade and social equality. The flashy mint green gives the brand a fresh and contemporary edge.
Commissioned by Havas Brussels
