In school I was given the opportunity to participate in the design work of the video game festival Dreamhack. To start off the project I had to do research about the company as well as the competitors. I also analysed the primary and secondary target audiences. 

To begin the key visual I first had to make a mood board that inspired me to create the final image. I began with the main colours of Dreamhack as the background and continued on from there. As I was not able to modify the logo as per the instructions of the brief, I kept the logo the same. My idea resolved around the circle and the scope of gun to represent the focus on missions that should be completed in a video game. As there are many types of video games available and many different characters I waned to focus on characters that are internationally well know as well as through most age groups. The three characters chosen were Mario, Link, and Master Chief.

For people who don't know the characters very well I wanted to put an image so they would be able to recognise them right away.

Thank you for taking the time to read my project :)