Working with Major League Baseball to design a unique and engaging logo and brand identity for the MLB Creator Class was an exciting and fulfilling experience. The MLB Creator Class is a nationwide search to find the most talented baseball content creators on TikTok, and I was tasked with designing a visual identity that would work on merchandise, social media, and baseball.
The challenge was to create a design that was fun, youthful, and unique, reflecting the spirit of the MLB Creator Class and its mission to engage young fans. I approached the project with a focus on creating a design that was memorable, dynamic, and resonating with the target audience.
The program is the first of its kind, and it has been an incredible opportunity to join forces with TikTok stars to create fun content on players and drive engagement with young fans. The MLB Creator Class program will graduate its inaugural class at the end of the year, and I am proud to have played a part in creating the visual identity that represents this groundbreaking initiative.
