"Don't judge a book by its cover" they say.
"Ok" we say
Discover is our new publishing project. Let's imagine books that don't have a cover, that only have a transparent wrapping that allows you to see the first page. No colors, no images. No artistic interpretation of the work. Only words and verses.
Marketing is eliminated to make room for the work itself and, in this way, the work itself becomes a new marketing tool.
Let's reverse the purchasing process and transform it "from impulse" to "value"
Thanks for watching!