The challenge
Create a brand for a company that provides premium laundry services to a high-income young adult audience. A company that has monthly plans to simplify the customers routine, with free delivery, premium brands products, a specialized team and individualized washes.
The solution
A name that in Portuguese reduces the word LAVANDERIA (laundry room), reinforcing the concept of simplifying the laundry routine. For the ID, a versatile and stripped-down brand allows a multitude of contacts with customers, from the store's ambiance to gifts and printed materials.
