Sara Gingras's profile

Paperboy Media Group Internship Work

Paperboy Media Group Internship Work
As Paperboy's social media Intern, I created 112 Instagram posts per month for their client, Tennessee Ave Food Group in Atlantic City, NJ. The group consists of four restaurants with four different visual aesthetics. My job was to create a cohesive social media presence for each brand while maintaining brand guidelines. I also created email graphics, packaging for Bar 32, and designed menus for each restaurant. 
Mockups of Bar 32 and Cuzzie's Pizzeria Kitchen Instagram Accounts
Mockup of Tennessee Ave. Beer Hall and Rhythm & Spirits Instagram Accounts
Tennessee Ave Beer Hall
Good Drinks. Great Food. Live Music.
Tennessee Avenue Beer Hall is a place where friends and family can gather in the heart of Atlantic City just steps from the world famous boardwalk and beach.

The visual aesthetic of this brand is to show that Beer Hall is a great place for food and drinks. The social media displays tons of high quality food photos taken by Paperboy Media Group, showcasing specials, dinners, drinks, and atmosphere.
Bar 32
Bar 32 is a chocolate & cocktail restaurant, making it perfect for an after-dinner date night, girls night out, birthday celebration, or a delicious dessert spot!

The brand hones in on the vibrant flavors of the chocolates and emphasizes the unique atmosphere. I elevated the brand by creating unique, eye-catching graphics to add to the beautiful photography.
Rhythm & Spirits
Rhythm & Spirits is a restaurant that specializes in inspired Italian food, pizza, cocktails & nightlife.

This brand identity showcases the restaurant's nightlife and unique atmosphere. I promoted events like a Valentine's Day Dinner, drag shows, bingo nights, and happy hour specials. I chose images from Paperboy's photoshoots that highlight the atmosphere and food specials.
Cuzzie's Pizzeria
Cuzzie's is an Italian American food restaurant without the rules.

This restaurant's identity reflects the brand's authentic roots with a clean and simple design. I created graphics for the Instagram and email blasts, maintaining the brand typography and color palette.

Paperboy Media Group Internship Work
Published:

Paperboy Media Group Internship Work

Published: