Homepage Example | Recommendations to improve their primary .org site to speak better to diverse audiences (donors, families, doctors...etc)

The Enlisted Cause: The concept being that St. Jude can attract and involve younger donors by creating an outlet for people to be part of a cause. Turning the controversial idea of being "pro war" into a positive statement about fighting cancer. Leveraging QR, txt to donate and social media to reach the masses and focus on volume of donors and empowering young adults.