BANANAS is an emerging Indonesian startup in the quick commerce field, emphasizing on delivering high-quality fresh produce. As the industry is getting saturated, it is ever more important to be distinctive and stay ahead of the competition.
The Brand Identity for BANANAS aimed to evoke a vibrant, contemporary and witty feel through the visual designs.
The BANANAS logo is inspired by verbal intonations, thus the gradual increase of its letters — mimicking the intonation of when one screams.
Meanwhile, the organic approach of its typeface derived from the fresh produce offered.
