As part of Facebook's "Take on Anything" Campaign we developed a series of animated loops for their carousels. The Carousels behave like a gallery in which users can do some "window shopping" and discover awesome groups.
The idea was for the carousels to bring a variety of different styles and textures to Facebook's visual guidelines. It was a place for exploration not only in looks but also in motion. As the majority of the campaign was done in photography and live action, this project needed to reflect the diversity and texture of the brand.
Along with the ten different individual loops, we also created a thirty second mashup that combined all the work under one spot.
Client: Facebook
Production Company: 1stAveMachine
Line Producer: Topper Anton
Executive Producer: Mercedes Serrano
Production Company: 1stAveMachine
Line Producer: Topper Anton
Executive Producer: Mercedes Serrano
Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo
Executive Producer: Santiago Moncalvo
Illustration: Nahuel Rollan / Bernardo Henning / Nahuel Bardi / Eloy Krioka / Gianluca Fallone
Design: Gianluca Fallone
Animation: Leandro Feuz / Javier Bianchi / Bonkers / Nahuel Bardi / Gianluca Fallone
Design: Gianluca Fallone
Animation: Leandro Feuz / Javier Bianchi / Bonkers / Nahuel Bardi / Gianluca Fallone
Sound Design: Bamba
