Visual identity for a young Design Thinking agency based in France.

Two pilars: Product Design activity & Design Thinking services.

Explore, develop, share and stimulate ideas and knowledge. That's the job.

 

I've decided to find a dynamic, easy and flexible way to express the soul of this complex activity.

Formulate new ideas, help people and companies to uncover new ways of thinking,

look beyond the existing framework, push the boundaries.

Develop, disseminate and propagate lots of various and innovative ideas.

Under a certain control, but always creative.

That's what this logotype is talking about.