POP IT TO STOP IT
Problem : Lots of people suffer from Indigestion, heartburn, upset stomach and diarrhea.
Insight: People have heard of the Pepto Bismol liquid but the tablet is not that famous or advertised enough.
Idea : To tell people that they can use the Pepto Bismol Tablet instead if the liquid because it is more handy. They just have to "pop it to stop it"
The Idea behind this execution is to imply how Pepto Bismol tablets can stop the flow. Any Indigestion issue, just "POP IT TO STOP IT!"
