Pricklee

Multiple Owners
ā€¢
Pricklee is a fresh cactus water drink sustainably-sourced by prickly pears, the superfruit of the desert
that quenches anyone's thirst while also providing antioxidants like a pro. It's the new coconut drink
butĀ tastierand quenchier. These cactus fruits are packed with natural antioxidants that defend
the body from the inside out. Pricklee's challenge is to introduce coconut drinkers to a new
game-changer drink that not only tastes better but feels better.Ā 

As for this amazing brand, we wanted to represent the vast oasis it contains inside and persuade
people to join the anti-coconut cactus club. How? The crew created a graphic universe that could snap
into any media in various combinations and compositions through an simple set of guidelines that allowed
enough flexibility to keep things dynamic while providing consistency.The brandā€™s visual identity was
created to be combined in multiple ways to allow the communication to always feel bold, fresh, approachable,
and healthy. The crew developed an accessible aesthetic through an illustrated atmosphere.
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Creative Direction: Cristina Donado.
Graphic Design: Juan SebastiƔn Murillo & Juliana Rojas.
Web Development:Ā Maxwell Carl Scott.


FollowĀ us:Ā @wagonstudio

*The work displayed has been created by Wagon Design Studio, including work that may not be published by clients due to external causes.Ā 
The work here may be modified by Wagon Design Studio to showcase the extent of the services provided.*
Pricklee
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