AT&T | Local Internet + Fiber Landers
Objective: The original Internet & Fiber local pages were not designed in a modular format to be used as recyclable templates. They were not aligned with digital brand standards, content was not current, messaging was not aligned with brand TOV and pages were centered around marketing value props and bundle offers. The objective was to find solutions to address and solve for these issues.
Challenge + Opportunity: Create modular, scalable design solutions for three types of pages: Fiber, Internet (not in Fiber footprint), and Internet (in Fiber footprint) with components that are customizable, easy to update, and some that needed to be specifically SEO optimized with geo-targeted content
Solution: The redesign included the following enhancements and improvements:
• Created scalable, modular solutions with reusable components for local areas to easily customize
• Implemented the ability to turn “on and off” components based on their local needs
• Created new and enhanced features and functionality for an improved customer experience
• Solved with a mobile-first, mobile-friendly design that works across all viewports
• Elevated and enhanced UX, UI and visual design consistency to align with upper funnel sales pages and the AT&T digital brand
AT&T SEO | Local Internet Lander
AT&T SEO | Local Fiber Lander
AT&T SEO | Local Internet Lander | Mobile Views
AT&T SEO | Local Internet Lander | Desktop
AT&T SEO | Local Internet Lander | Mobile
