National Day Rally 2021 & 2022

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National Day Rally 2021 & 2022
To create a digital campaign for National Day Rally 2021 & 2022

(Completed in August 2021 & 2022)

Client: Gov.sg
Agency: Evolv Communications, Singapore
Managing Director: Freddy Hong
Art Director: Vivian Ng
Designers: Ashley and Mia
Illustrator / Stock Images: Chui Dezi (NDR 2021), Shutterstock (NDR 2022)
Writers: Freddy Hong
Project Manager: Adrian Liew

A digital-driven campaign that comprises advertisements addressing the main points of the National Day Rally speech by Prime Minister Lee Hsien Loong. The digital panels are illustrations focused and colour-coded according to their sectors. The visuals are then applied across social media platforms such as Facebook and Instagram.

National Rally 2021
PGK Stellar Digital Display Panel for Different Sectors

National Rally 2021
Target Media Digital Display Panel Mockup

National Rally 2022
PGK Stellar Digital Display Panel for Different Sectors

National Rally 2022
Instagram Carousel Posts for Different Sectors

https://www.instagram.com/p/ChrhWawPuAN/?igshid=YmMyMTA2M2Y%3D

https://www.instagram.com/p/ChtBhENv03q/?igshid=YmMyMTA2M2Y%3D

National Rally 2022
Facebook Posts for Different Sectors

https://m.facebook.com/story.php?story_fbid=pfbid02Akdocu7hAfvuS7Q6C1WCtgDn6UPtXUZTbVC8C9LyFWXYB2jWSKmPidRY1h5oqV1Jl&id=100064718678925&mibextid=qC1gEa

https://m.facebook.com/story.php?story_fbid=pfbid035NWcfDYYchG1jdT5cfAb8ckYr46aidYTjhKjvqQUJyPxRmUvgRuiLpNGv7mQewbal&id=100064718678925&mibextid=qC1gEa

National Day Rally 2021 & 2022

Published: June 14th 2022

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