In August 2019, I joined Lilium as Creative Brand Design Lead, to create the leading brand of a completely new sector: electric Vertical Take-Off and Landing (eVTOL).

A brand from a blank piece of paper before it even exists. Predicting the future and also thinking about the ones who already need it today. Not only engineers but also investors, actual and future employees, early adopters, media, supply chain, and other partners.

Collaborating with in-house graphic designers, product designers, architects and, external multidisciplinary teams, the task was to lead the brand creative direction through visual storytelling, video, photography, 3D render, illustration, UX and UI for user-experience workshops, all social media channels, online press and, the website.

During almost 3 years with Lilium, I have walked along with the company’s growth from 300 to 700+ employees, several generations of technology demonstrators test flights... up until a successful Nasdaq listing.