Matthew Bebee's profile

Chevron Rainbow Tour

2021 Chevron Rainbow Tour
Art Direction, Illustration, Layout design
To generate support for Chevron's LGBTQ+ community, the integrated campaign was designed to build enthusiasm for their month-long Rainbow Tour. We developed marketing materials for web, social and email to showcase the global flag-raising events of Chevron’s PRIDE network.
Inspired by the Pride rainbow, energetic brand colors play a dominant role in our campaign design. Each internal communication showcases a harmonious union between the national Pride colors and Chevron’s brand, reinforcing our longstanding relationship with the community. Race and gender-neutral illustrations enable every employee to impress their own life experiences onto our artwork.
Chevron Rainbow Tour
Published:

Chevron Rainbow Tour

Published: