Shiseido
Alive with Beauty, 2021
QStudio: Creative Art Direction & Design
Designed and art directed the key visual of Shiseido’s 2021Chinese New Year Campaign, ‘Beauty Starts Afresh – Alive with Beauty’ – a brand collaboration with QStudio. Spot illustration was developed for application across a global marketing campaign, through print, packaging and animation.
‘A stroke of beauty’, flourishes with calligraphic styled flowers as a base, embellished in gold and white gestural brushstrokes – to incorporate the studio founder’s signature painting style. An ox was also illustrated in a stroke by stroke manner, for animation, in celebration of the new year.
Above photo credit: Shiseido
Beautiful application of the illustration to lai see packaging by Shiseido
Photo credit: Q Studio
Photo credit: Q Studio
spot illustration design creative art direction artwork bespoke artwork shann larsson hong kong brush stroke packaging cosmetic brand chinese new year cny year of the ox calligraphy flowers bloom designer illustrator multidisciplinary creative global multinational campaign
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Design Instagram | Art Instagram