I was part of the team tasked with creating a unique AR experience for mallgoers during the festive season. I successfully did so by manipulating and implementing AR elements on some of the many different installations found throughout the mall, both in 3D and 2D. Tools I used for this project was Photoshop, Premiere Pro and Artivive. Photoshop was used to manipulate the images to create into animated gifs and Premiere Pro was used to implement music and combine them with the gifs to create the AR filters. Artivive on the other hand was used to host and overlay the filters created over the trigger images and thus, allowing the phone to view the AR experience.

AR elements to look out for throughout your time in the shopping mall.

The tree above is an example of some of the physical AR elements that can be found in the mall. To try it out, download the Artivive app on your phone and point the camera at the tree!

Example of some of the AR elements that can be found in Takashimaya's festive gift wraps.

Example of some of the AR elements that can be found in Takashimaya's paper bags given to festive shoppers.