The goal was to create a visual language that pays homage to the past, celebrates the unique history, and promotes diversity and innovation. I created a vibrant color palette to pay homage to the native cultures that originally lived in the area and to represent a lively
inviting community. The green and blue colors specifically represent the meaning of “mahkato” which translated to blue-green earth.The
flower symbol is a visual representation of different people coming together to learn about each other, historical events, and to share different cultures and ideas. By learning together we can cultivate a community that understands the past, works to heal, and grow.
The final solution shows each aspect of the idea coordinated with a color. The flower petals were used to create color fields or picture frames. The petals also helped to avoid right angles and straight lines. This gives the overall look a more friendly appearance.The choice of vibrant colors pairs well with both duotone and full color photos. When deciding which pictures to
use I looked for ones that depicted community, people together, or any one that went with any of my core words. This helped
to visually convey the previously described goals.
Link to process book: https://drive.google.com/file/d/1OXw2wnDmGv7lN0Rm8ry4Gub7eRPO0-Du/view?usp=sharing
