Misraj AI • Saudi Arabia • 2021
Identity/Brand Strategy
Misraj AI is a new startup, from Saudi Arabia, focused on artificial intelligence and cloud computing services. They invest in the transformation of digital world, working to provide the best and most technological products. The word Misraj comes from the arabic “مسراج”. It mean "the source of self lighting like the sun, influenced on the darkness time and change it so bright", and have it's inspirancy in the universe and galaxies.
In 5 years, they want to lead the A.I transformation for the government’s and #1 destinations for any cloud services for SMEs and government. Misraj offers a massive number of services linked to technology, starting from articial intelligence to cloud computing and SaaS. Each service is distinguished in the branding through multiple colors.
To this project we mixed two visual approaches to create the identity of Misraj. Suming up the concept of star charts (getting closer to the idea of astronomy and universe that the company has served) and data visualization, we've got closer to the purpose of the brand.
To this project we mixed two visual approaches to create the identity of Misraj. Suming up the concept of star charts (getting closer to the idea of astronomy and universe that the company has served) and data visualization, we've got closer to the purpose of the brand.
This project requests a futurist visual through the usage of a sans serif typeface with a humanistic look, great readability and support to Arabic writing too.
Also, the color pallette respects the mainly idea of it's brand core that distinguishes each service offered by Misraj AI.
