Fundadores 27, is a project developed in collaborations with Impar Grupo.I was in charge of the creation of the Visual Identity working closely with the marketing and concept/architecture departments.
Fundadores 27's identity is about enjoying the spaces with the five senses. Healthy greenery: Plants, a non-negotiable complement to decoration. Calm spaces that emphasise on the well-being and the use of natural textiles like linens and bouclé wool.
The logo monogram is made by two almost symmetrical organic elements that draw a letter F and represent the atmosphere of calm and light breeze of the spaces. The selection of the typography and the creation of the colour palette was made by a mix of elegance, simplicity and coziness that defines Fundadores 27.
The concept for the catalogue was to create a guide of well-being, where of course there will be all the details about the apartments and the building, but there will be also tips for a healthy diet, plants to create a peaceful place, the use of scented candles for a calm atmosphere.
Final design for the landing page
