Marugame Udon is an authentic Japanese quick-service restaurant based on the concept of serving freshly-made on site udon noodles. Marugame Udon, owned by Toridoll, a Japanese franchise, wanted to bring authentic Japanese noodles & tempura to the European market.
I had an integral role working on the new materials such as posters, advertisements, website design templates, menus, packaging, in store graphics and brand guidelines. It was important to maintain brand consistency in order to allow Marugame to be recognised globally. The new look and feel of the brand is simple, considered and traditional through the use of flexible working guidelines, custom illustrations and an essence of playfulness with written content.
