The logo is inspired by the flocking behavior of birds, which is considered exemplary expression of collective intelligence and collective wisdom without central control. The beauty of this phenomenon is that It shows us how an emergent behavior can arise from simple rules that are followed by individuals without any central coordination.
Scientists have studied the phenomenon and discovered that the basic models of flocking behaviour are controlled by only three simple rules:
Alignment - steer towards the average heading of neighbors and the collective direction
Separation - avoid crowding neighbours
Cohesion - steer towards average position of neighbours
Separation - avoid crowding neighbours
Cohesion - steer towards average position of neighbours
The success of the flocking behaviour for survival does not depend on a leader; the change of leadership is a smooth, almost playful interaction between the birds. Long-term leaders are not an essential requirement of the design. This reminds us also that the ancient Athenian democracy chose the members of its assembly (εκκλησία, ekklêsia) by lottery and not though elections.
The aspiration is for this project to have no beginning and no ending, the project is not about implementing a number of activities and concluding with some deliverables, but about setting in motion a series of processes that will continue beyond its formal life time. To symbolise this, the logo has been designed as an animation rather than as a static image.
