In the end of 2017, Canon Central & Eastern Europe wanted to present Creative Park — a digital platform, allowing anyone to print out and assemble paper models of animals, cars, moving toys, planets, buildings… you name it.
With Creative Park’s paper models, parents don’t need to buy a new toy every day, they can just print it.

In December 2017 NEXT-DC launched the campaign “Endless Toys” in the CEE region, showcasing the various paper worlds that could be printed.

Working with Oscar-nominated director Zlatin Radev and his studio The Junks, we created a series of 360° stop-motion videos, which transport you to the different worlds of Creative Park.

To demonstrate the benefits of Creative Park first-hand, we decided to tackle a problem most parents can relate to. We created The Endless Toy Store — the first place, where kids can have any toy they want. Putting on display a selection of some of the most downloaded paper models from Creative Park in pop-up stores, we invited kids to pick a toy, assemble it themselves, and keep it.

In 2019 we have made a Summer follow up