A campaign for Safer Internet Day (2016), which aims to make teens to pay attention to the details and the sensitivity of information that is posted and that they post. To show teenagers how insecure may be the content thy share on daily basis in the internet we in NEXT-DC created a fake online profile of a teenager named Emo. He had very real profile in Facebook, Instagram and Snapchat, photos of himself, cool posts and interactions and quickly got friends and followers. However, no one found out he wasn’t real.

To get teens to look for Emo, we created an illustrated microsite where we challenged them to answer 10 questions about him. We started with simple ones, like his last name and his school, gradually increasing the sensitivity of the requested information. The participants could find Emo’s full address from a photo containing a delivery slip or guess his exact location through a Snapchat story.

Once they answered all the questions, however, they would receive a message reminding them that anyone can be in Emo’s place.