Fraser and Hoyt Incentives were looking to incorporate the artwork of children from a non profit organization they support in the local community into their annual holiday card. However the artwork, being created by young children, did not conform to a holiday theme and was largely very textural free form paintings. My challenge was to create a card for the client which unified the art and somehow incorporated the holiday season. 

I chose to empasize the painterly textures of the art, creating bulb shapes with rough outlines, in order to create the impression that they had been stamped. I wanted the card to feel very traditional, as despite the art being made by children, the card was being targeted towards adults in business relationships with the client.

 

The clients were very pleased with the result, and featured it on their social media campaigns as well as a print mailout.