Valente Media
Joesph Valente / Trade Mastermind
Valente Media is Forbes 30 Under 30, BBC Apprentice Winner Joseph Valente's marketing company, with the job to build and market the Trade Mastermind as well as his personal brand.
While working at Valente Media I was tasked with working on improving the brand of the Trade Mastermind and their sub brands. Trade Mastermind offers mentoring and advice on how to scale up your business in the form of webinars, masterminds and live events.
Teamwork is key in the marketing department, meaning I work closely with my supervisors, social media managers, content writers as well as videographers to help the company achieve its goals and grow.
Logo Refresh and Improved Branding
The first thing I wanted to do for the brand was give it a refresh. Joseph always portrayed his luxury lifestyle and how he scales his clients to that lifestyle. But the company logo did not reflex this, it used a dull brownish gold so I decided to change that to a more lavish shiny gold, this would later also be used in all my designs.
Social Media (Events)
The Trade Mastermind and Joseph Valente have a combined social media following of around 250,000. It was my job to utilise this network when promoting the companies events. Below is a handful of the posts I created which helped bring in more people to their events.
Social Media Event
Client: Trade Social
Boiler Business Builder One Week To Go
Client: Trade Mastermind
Electrical Business Builder Event
Client: Trade Mastermind
Construction Business Builder Event
Client: Trade Mastermind
Construction Business Builder Last Chance Offer
Client: Trade Mastermind
Construction Business Builder Coming Soon
Client: Trade Mastermind
YouTube and TikTok
The Trade Mastermind have 1000s of hours worth of video content, but wasn't putting it anywhere. So myself and the social media manager launched the YouTube and TikTok channels. With the focus of the YouTube to be a platform for educational videos and then the TikTok to more be a lead generator for potential new clients to find the business.
I branded the entire YouTube channel such as creating all the thumbnails and headers. The design methodology behind the thumbnails was keeping within the existing brand and having it templated out so new thumbnails could be created quickly.
When creating YouTube thumbnails you have to consider the purpose of the thumbnail, which is to allow the user to have an understanding of what the video is about and then get them to click it. As you can see my thumbnails achieve this by having bold text which tells you what the video is about and the background also makes this up with eye catching imagery.
Ebooks
When I joined Valente Media, Joseph only had the one ebook. However after speaking to him and drafting some concepts the 7 Secrets Series was born. This was a collection of ebooks all tailored towards different sectors of the construction industry. These ebooks allowed him to become a #1 Best Selling Author on Amazon. My duties was to design the covers, as well a organise all the text and images in them so it flowed well for the reader.
7 Secrets Ebook Series
Client: Joesph Valente
7 Secrets Boiler Paid Ads
Client: Joesph Valente
Facebook Ads where used to drive traffic to the ebooks. Joseph used the ebooks as a lead generator so the performance of the ads was crucial. Each week I had to design a fresh new set of ebook ads in 5 different styles and 3 sizes for each style (1:1, 4:5 and 9:16). When designing each style, I would grid up my Artboard to allow me to design one piece and have all the content fitting perfectly for each size. Allowing me to not have to do a different design for each size.
Construction Business Builder
The Construction Business Builder was Josephs flag ship event, it piled all the knowledge from his entire career in all the different construction sectors under one roof. It was myself and the senior designers duty to brand this entire event together. This involved logos, social media, physical branding and much more.
Event Tickets
Client: Trade Mastermind
Facebook Cover
Client: Trade Mastermind
Paid Facebook Adverts
Client: Trade Mastermind
Trade Recruit Branding
Trade Recruit was Josephs very own recruitment agency, allowing his clients a easy way to find employees for their business. My task was to fully brand their social media, this meant I was producing 5 posts a week for them. My workflow was to produce a themed template for the socials that had its own unique branding while still using the Trade Mastermind brand colours.
Advert
Client: Trade Recruit
Client Reviews
Client: Trade Recruit
Motivational Quote
Client: Trade Recruit
Meet The Team
Client: Trade Recruit
Tips
Client: Trade Recruit
The Trade Recruit feed flowed well and looked the part. Using a templated method meant I could quickly produce a graphic, as a lot of these had tight turn arounds on them when an advert needed to go out quickly.
Wednesday Webinar Adverts
Physical In-Person Material
The Trade Mastermind's main source of income was in person masterminds, and this involved a lot of physical material to be given to clients. The main one being each client got given a booklet branded towards the event. Another was roller banners as each event had its own brand colours, the banners where designed by mangers and left to me to produce all print ready.
