Take audio outside
Audible want to persuade ‘Leisure Upgraders’
in the UK, the USA or Australia that their needs
and attitudes suit the Audible service, and drive
them to sign up to an Audible 30-day free trial
using an Out of Home (OOH) campaign.
Creating relatable campaigns which target the
common problems for busy people, to convince them they can try to
tackle these issues while commuting or exercising -using audible.
