2021 Zuru Tours and Travel Brand Identity
THE PROJECT
The task of this project was to come up with a brand and identity system for a company that offers services in hospitality.
ZURU TOURS & TRAVEL
Brand Identity
'Zuru' is Swahili for visit. Zuru Tours and Travel offers world class safari experiences across Eastern, Central and Southern African destinations. It is an industry leader in corporate and personal travel solutions in the region.
The main logo is based off a lion's pawprint. The lion is the king of the African savannah, a symbol of African pride. The lion pawprint thus embodies the company's pioneering spirit and industry leadership.
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