This Is Not A Game - Play here
What would you do to save the person you love? Do you have what it takes? Do you think you can make all the right choices?
JPP’s latest interactive project “This Is (Not) A Game” is a multifaceted campaign that follows the story of a woman thrown into the intricate web of Pakistan’s criminal justice system, after her husband’s arrest late one night. The campaign engages audiences on various platforms making them enact the perspective of this central female character, who is faced with difficult decisions in her journey to set her loved one free. These choices are akin to the same choices many people have to make in the criminal justice system, often faced with discrimination and hardships on the basis of gender, socio-economic status and lack of awareness. Should she compromise her children’s education to pay the legal fees? Should she relocate to protect her children? Users will have to make such decisions for her.
Remember, this is (not) a game. For thousands of people in Pakistan, this is real life.
