Brand Identity, Art Direction, Illustration
Front-Seat Foodies is a culinary and travel show built on conversations, stories, and passion for food. A concept by Gabbi Garcia and Khalil Ramos in which they take their audience with them on a road trip journey in search for the best food experiences in the country.
The visual identity is inspired and stirred out from the traditional streets, store fronts, and cookbooks in the Philippines—playful yet reflects authenticity. Accentuated with '60s store signage style typography and Old Manila color palette, celebrating the ultimate Filipino culinary experience.
