Andy Wolf Eyewear is an Austrian
company, founded 2006 by three friends
to produce classic and contemporary
frames for individuals. All of the glasses
are unique and handcrafted in a local
production in Hartberg, Austria. From
design to prototyping, production and
distribution, everything is handled here.
to produce classic and contemporary
frames for individuals. All of the glasses
are unique and handcrafted in a local
production in Hartberg, Austria. From
design to prototyping, production and
distribution, everything is handled here.
As Andy Wolf Eyewear’s new
collection is all about the most
beautiful, we were looking for the
perfection in the companion for
the ad ampaign 2013/14.
We demanded the peak of beauty.
And found Candy, a natural
good looking, but oh so
unbelievable fucking hot and
delicious model.
Besides flawless Candy, the Andy
Wolf friends seem like dolls.
But take a closer look – and you
will find out who the real doll is.
The Campaign 2013|14
Candy & Friends
Lookbook 2013|14
The new collection’s stage is the
Lookbook. It is published four
times a year, once a season.
To get an overview which frames
are available besides the brand
new collection, we created a poster,
naturally with marvellous Candy
on the cover.
But the poster is not just a poster.
Furthermore it’s the wrapper of
our lovely Lookbook.
Merchandising 2013|14
After a several successful years
in business, the time had come to
give an insight into the history
behind every Andy Wolf frame.
That’s why we decided to create
an Imagebook, that shows the
whole production process, all past
advertising campaigns, the team
members – and of course the
actual collection.
Imagebook 2013|14
Thank you for watching.
–––––––
Concept & Logo Katharina Seiler
Art Direction Ricarda Schweigler, Martina Kogler
Fashion Photography Lupi Spuma
Text Thomas Pokorn
www.andy-wolf.at
–––––––
Concept & Logo Katharina Seiler
Art Direction Ricarda Schweigler, Martina Kogler
Fashion Photography Lupi Spuma
Text Thomas Pokorn
www.andy-wolf.at
