To launch PAM’s new formula with 99% less residue, we created a whole campaign with TV, banners and a whole dedicated website for recipes (Listo Y Servido). Following the General Market strategy, we tweaked the executions to cater to our consumers, leading with appealing insights. The campaign was a success and it was awarded the coveted 2013 Ogilvy Award ARF.
Omelette. Video (Spanish)
Mr. and Mrs. Muffin (Spanish)
Use new Pam Cooking Spray to clean off unwanted residue on your pots and pans or else you may get a visit from the Ghost of Meals Past.
Ghost of Meals Past. Video (Spanish and English)
Ghost of Meals Past. Video (Spanish, subtitled)
"Without PAM. With PAM"
Website
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Listo y Servido website
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