ANLIN Windows and Doors
"Love for the Home" - Promotional Video
Anlin was looking to create a promotional video in conjunction with a new website and brand identity to give the company a fresh, modern image. I met with the small, internal marketing team to determine the direction and objectives of the video and then made a quick set of storyboards and an animatic to get everyone on the same page.
Since it was made at the height of COVID, I had to gather footage from previous videos and stock videos to cut and with B-Roll I shot in the factory to create a complete story.
After editing everything together, I color corrected all the footage so the video had a cohesive aesthetic.
Animatic for the intro concept.
I also did some VFX work using Mocha AE, Photoshop, and After Effects by adding the company's logo to the back of the worker's shirt at the beginning, removed some logos from the machine, changed the background of a clip so the windows matched Anlin's product, and animated the still photo of the house to give it a parallax effect and make it look like a panning camera shot.
Window cleanup in Photoshop and After Effects.
Animated parallax effect to still photo in Photoshop and After Effects.
Tag removed and company logo added in Mocha (For tracking) and After Effects.
