Core Concepts | Branding

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Core Concepts is a physiotherapy group with expertise in body movement and function. They deliver personalised physiotherapy care plans that effectively relieve pain, restore strength and mobility while preventing further injuries. In pursuit of continued excellence and uncompromising quality, the team at Core Concepts strives to unlock the fullest potential of each and everyone who walks through their doors.

The heart of Core Concept's refreshed brand identity lies in conveying the idea of possibilities. Leveraging on the door symbol of the new logo, an extended visual system stemming from the door is created to express this notion. This creates rich territory that can be translated visually and verbally, in turn, creating a resulting brand identity that is clean and deliberate, with an overall aesthetic that is understated yet impactful.

My role in this project involves designing the brand corporate stationery, presentation slides, brochure catalogue and animated social media post for marketing purpose.

Corporate Stationery