Strategic Social Advertising
Team DCG’s expertise and approach to strategic social advertising allows our clients to maximize outreach to underserved communities. Team DCG’s portfolio highlights our experience in reaching national and underserved audiences as showcased in our work with the United States Census Bureau (Alaska Native and Indigenous Groups), Department of Health and Human Services (Hispanic/Latino, American Indian, Asian American and Pacific Islander) and America’s Small Business Development Centers (Women Entrepreneurs, Minority/Black, Indigenous, and People of Color, and African Americans).
Client: Amtrak
Program: Ridership
Results:
Results:
Client: U.S. Department of Health and Human Services (HHS)
Office: Office of the Assistant Secretary for Public Affairs (ASPA)
Office: Office of the Assistant Secretary for Public Affairs (ASPA)
Program: COVID-19 Public Education Campaign, "We Can Do This"
Results: Campaign resulted in 68 billion impressions from digital ads, including social media ads.
Client: U.S. Census Bureau
Program: 2020 Census
Results: Social media ads and efforts resulted in 245,900 organic social media engagements.
Client: America's Small Business Development Centers (ASBDC) and Association of Women's Business Centers (AWBC)
Program: Digital Marketing and Media Services for the Resource Partners Training Portal (RPTP) for COVID-19
Results: More than 472,000 of total users and more than 634,000 of website visits were driven by the paid media campaign including social media advertising.
