NETFLIX / THE CLUB / TURKEY PREMIERE
The Club was a shelter of people whom no one looked at, voices that no one heard, dreams that no one thought possible. Sometimes it was a place that encompasses and embraced all, and sometimes it was a sincere person. Just like Netflix. That's why we said that The Club was like Netflix, Netflix was like The Club. So we said that “WELCOME TO THE CLUB.”
We created a huge OOH campaign saying that 'Welcome to the club'. We put scenes from the show on walls, billboards and giant-boards. People felt like walking in the Club.
The Series' soundtrack was also told the story in a strong and emotional way.
That's why we made music videos for all those songs.
The Club had high production value. So we presented to fans an all access set tour.
We made a movie to announce that part 2 was now streaming.
Client: Netflix
Advertising Agency: Tribal Worldwide İstanbul
Advertising Agency: Tribal Worldwide İstanbul
Managing & Creative Director: Arda Erdik
Creative Team: Merve Selamet, İsmail Anıl Güzeliş, Kadri Bayhaner, Melih Oğuz, Rana Duran, Nur Akyürek, Batuhan Odabaşı, Gamze Nur Sıvacı
Project Manager: Emir Medina, Melis Hasanoğlu, Ekin Burcu Güler, Ali Burak Sonuşen
Graphic Operator: Orhan Öztürk, Karolin Gülo
Agency Producer: Levend Çağıl
Production Company: Society
Director: Alper Yılmaz
Partnering Agencies: Wavemaker, Senfonico
NOVEMBER 2021 - JANUARY 2022 / İSTANBUL / TURKEY
