About the brand
Lumen Hospitality Consultants is a regional consultancy firm specializing in all the main hospitality sectors.

My role
Developed the personality, value, promise, concept and tone of voice of the brand. Followed by designing the logo, identity packet and responsive website.

 

- Being a small boutique firm, founded by 2 young entrepreneurs, the brand needed to be slightly playful in its image while keeping the professionalism that any firm in the consultancy discipline should retain.

- The minimalistic logo was rendered playful through the use of tinted strips of color on the various applications.

- The corporate images to be used on the website were rendered fresh by overlaying colorful gradients on the visuals.

Work completed at Mind the gap in 2013.

Logotype on a background

Different identity applications, including business cards, letterheads, envelops, coasters, notepads and greeting card.

New year greeting card for 2014 – "Wishing you a brilliant 2015 (You're all set for 2014)"

Responsive website design